Question 4

To gain contact with the band we looked for their fan page on Facebook and sent them a message explaining what we were doing. It explained why we were using there song and where they could find the music video if they wished to do so. We also asked them for any ideas on what they believed the music video should include. Unfortunately we did not recieve a reply. When we did not recieve a reply over Facebook we sent an e-mail to them also explaining what we were doing. Again they did not respond, therefore we looked into the band and found other music videos they had created to get inspiration for their style.

To conduct our reasearch we used YouTube, Google and FaceBook. When researching Call Atlantis on YouTube we looked at Call Atlantis' YouTube Channel to find music videos which were the same genre as the music video we would be creating and used what conventions they used to create a music video which targeted their target audience. Also for research into the band, Call Atlantis, we looked on their Facebook page to look into the sort of clothing the band wears and how we could incorporate this into our band image. When researching we also used the internet for as much information as we could find. We looked on Google to see what information was recorded on Call Atlantis and the band members individually. We wanted to replecate the band image through adhering to the conventions we found from all the research methods we used through almost taking an illustrative approach towards the clothing and makeup shown on the band members.

When looking back at our preliminary production we took into account the lack of intresting editing techniques we used when using iMovie. So we decided to improve upon our skills in iMovie by, although using the same software, using many different editing techniques. To do this we looked on YouTube for tutorials on different and more interesting ways to use iMovie. Through editing the music video we have learnt and developed new skills which we didn't have last year. A skill we did not use last year with iMovie was syncing the track and the lyrics to the person on screen wether they were singing or playing an instrument. This was very difficult as sometimes the singer would be 0.1 second out of sync in one part of the music video, but if the 0.1 second was cut the rest of the musi video would then be put 0.1 second out of sync. So when we wanted to change a shot editing it to fit the song took a very long time and a high amount of skill. Due to the lighting outside the house changing we had to develop our skills in making the lighting match throughout by changing contrast and exposure. This is a skill we did not have to use in our other productions, therefore our skills in iMovie were improved and the technology we used to create the music video was more advanced. We also had to crop some shots to a size which only showed a certain part of the stage or certain member of the band.

 

We also developed our skills in camerawork and using the cameras we used. We filmed our production work on a camera which we used last year however we filmed a lot more footage so as all angles were covered and editing would be made slightly easier. However we also used a Cannon camera for our photoshoot and  we learnt how to set up our own portable photography studio, this allowed us to shoot proffesional looking head shots for our digipak. We learnt how to set up a photography studio with the lights, reflectors and a screen. This photography studio and proffesional camera allowed our digipak and also website to look proffesional due to the high quality photos.

However we did find some issues when using technologies one of these issues that we found was the issues within lighting a dark cellar without proffesional lights. Due to the lack of proffesional lights all footage was grainy and slightly too dark to see clearly. To correct this we refilmed in a different place with the use of proffesional lighting. This footage looked a lot clearer due to the lighting we used rather than simple and uneffective lights.