We conducted a focus group to find out what our target audience thought of our music promo, digipak and website. The focus group is below.
Once we had conducted the focus group we looked at the audience feedback
which had been texted into poll everywhere. The first question on the poll was
'What did you like about the music promo?' One response which also showed our
music promo to be conventional of pop punk was that a couple of members of the
focus group liked the variety of camera angles. In a conventional pop punk
music promo camera angles and camera shots allow the viewer to feel like the
music video has more of a party feel to it and therefore attracts them to watch
it. Another response of our music promo was the use of the shots with the
drummer in them as the lighting was imaginative and created a club like atmosphere.
The drumming shots were lit with a phone flashlight which created a slight lens
glare and made the shot different and much more conventional of a pop punk
promo rather than a pop video.
We then asked the focus group to text in to the poll, what they liked about
the digipak. One of the responses was that the 'Meet the band' section was very
good. This section allows the audience to learn a little more about members of
the band and feel closer to them as individuals. This is a convention which we
subverted as pop punk bands are not known for having a lot of writing on their
albums or websites, however we felt this allowed the band to be more relatable
and therefore have a larger following. Another response we got about the
digipak was that the colour scheme showed the genre of the band in a clear way.
Due to pop punk being very well known for bright colours and neon hair we
decided to develop this convention and use a colour scheme which showed the
genre but with the use of white to create a less full on digipak which was too
overpowering in the use of green.
The responses of the website were very mixed with some based on the text
and some based on the design. One response was about the website being 'chatty'
which showed the band as relaxed and open to a wider audience. This response
shows that we created a website which although is aimed mainly at a pop punk
audience still allows for other audiences to enjoy looking and reading through
the website and the bands information. If the website appeals to a wider
audience it can also allow for the digipak and music video to appeal to other
audiences. Another response of the website was about the synergistic links
between all three products and how it allows the audience to recognize the
brand image. The white and green colour scheme on the website creates an easy
to read format, as well as linking it to the green and white on the digipak and
the white within the music promo itself. This brand image allows both our
target audience, and other audiences to recognise any products and media texts
from the band and begins to make other people want to look into the band and
buy their products.
The written responses we received are below:
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